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Achieve Better SEO Results This Year
No other advantage could bring better results to an online business than good SEO. Good SEO means being able to connect to customers more quickly, and the shorter process of being found using relevant keywords, the better off for the business.
But what makes good SEO in 2019 and beyond? What makes Google, the kingmaker of the Internet, tick? Here are just some of the things to think about this year suggested by SEOExplode.com as you unroll new strategies to make your website more suitable for marketing online.
- Being relevant in your niche.
Relevancy is a big factor in getting ranked high in searches and while we cannot tell you exactly how Google does, we do have a good idea as to what factors come into play during the ranking process: the location of the person making the search, search history, Web habits, when the search is carried out, etc.
Location, geo-tagging are now playing a huge role in refining searches, so that people who are looking for business establishments and local businesses will not have to sift through irrelevant search results from other countries, or even other states.
Of course, there would still be universally top ranked results (such as carousel links and Wikipedia entries) but overall, local search marketing has actually gotten easier because Google is honing in on local search results more and more.
If you have a business that focuses on a particular city, town or state, now would be a great time to rethink how you are presenting content as you may be missing out on local searches that should have been finding your business but aren’t because your content has not been optimized for your target location.
- Content quality is number one
Content quality is more than just getting grammar right. Google’s Rankbrain machine learning system takes into consideration different signals to determine the usefulness and relevance of a website to a particular search.
In order to determine if your content is up to spec with what is considered useful content for people right now, take the following guide questions into consideration:
– Are you writing with a specific audience in mind and not the search engine itself?
– What makes your content stand out from your competition?
– Would you share your own content?
– What makes your content unique?
– What makes your content something that people would want to read or visit over and over again?
– How much time do you spend creating content?
– How much of your budget do you dedicate to creating good content?
Years ago, there was this huge belief that you don’t have to spend a lot for content, that all you needed to do was spin content and you will get results.
This bad habit came about because Google’s algorithms were focused on keywords and keyword volume and not relevancy and usefulness of the content to the actual users. So there was actually a time when people were complaining of poor quality content when they did searches on Google.
Now Google wants all of that to change. There’s no longer any reason or webmasters to spin bad content or fluff filled with keywords, because Google will automatically blast that type of content from search results.
Google’s message is clear – that if you want to profit from being seen on Google, you need to put the user experience first before anything else.
Then there’s the issue of snippets versus longer form content. Longer form content is just as it sounds – content with more bones and muscle than the usual content that barely tackles the subject at hand.
In order to get more meat into your articles, it might be helpful if you could add more words to it – around 2,000 words per article or blog post would be ideal. This might be a far cry from the usual 500 words that webmasters are used to, but the battle for better content is really reaching fever pitch nowadays.
- User experience
User experience can be measured in a variety of ways, but let’s focus on the user experience for mobile users. It’s been estimated that 80% of Google’s searches now come from mobile devices, and suffice to say, that’s enough proof to show that the Web is now moving away from PCs and Macs and into the tiny screens of mobile devices and tablet PCs.
Take a good look at your website when it is loaded from an iPhone or Android device and ask yourself: is it easy to use my website when loaded on a mobile device? If you are struggling with the navigation and you can’t read most of the content, then the answer is a big NO, it’s not ready for the mobile revolution.
You don’t really have a choice when your website isn’t mobile ready. Either you make the necessary upgrades to make it ready for mobile devices, or you have to put up with being ignored by Google’s algorithms. There has also been a big change in how Google ranks pages.
Google’s mobile first policy now shows the mobile versions of websites first no matter what machine is doing the query. This makes a lot of sense actually because mobile versions of websites load more quickly and if there is a desktop version, the user can just switch to the “web” or desktop version of the website to get the bells and whistles.
Half a decade ago, people were smirking that they had to adjust their websites so they would be more mobile-friendly. Everyone was still preoccupied with keywords (and keyword stuffing) that they didn’t realize that the technology has moved on, but their technology has been left behind.
If you were one of these marketers, it’s essential that you change your mindset and focused on how people would actually perceive your website, rather than just making changes on your website to please Google’s search engine. Because if your website is truly useful and people are visiting it constantly, the search engine giant will notice it almost immediately and rank it higher.
What they are and where to procure them
When people hear the word patches, the first thing that comes to mind is a small piece of fabric on top of another fabric. In a way, that is true. Patches are made from small pieces of fabric. Another idea when people hear the word patch is that it is a badge of achievement and membership. This is especially true among boy scouts and men in the army. For boy scouts, they have patches made as a badge of achievement such as survival patches, civil service patches and so on. One can see the accumulated patches arranged on their vests or sashes as proof of their success.
For military men, patches serve as an indicator of the special unit they belong to. By the late 80s and 90s, patches had become fashion must haves for teenagers. These patches would depict their favorite sports team, pop culture icons and even cultural fandoms such as Star Trek and KISS.
Most patches were made either by embroidery or stamped on. And they were attached either by Velcro or by iron on backing.
The most popular patches are iron on patches, due to its ability to have the patch attached seamlessly on the medium. And it’s quite easy to attach because it requires a simple iron. The patch is laid on the garment and then covered with a thin, damp towel. Then the iron is placed on the towel for half a minute to attach the patch to the fabric.
Believe it or not, iron on patches can double as giveaways and even collectibles. So where can we get these patches?
We specialize in creating customized patches for people who like to show their achievements in a very subtle manner. We make them in minimum orders of 10 pieces and so on.
Having custom iron on patches made is quite easy. Just follow our simple steps. The first step is design. A custom patch won’t really be a custom patch if it wasn’t made uniquely. Patch designs can be made either by sketching or in fully rendered looks. They can even be an amalgamation of two icons. Whatever the design, what makes the patch is what it means to the user.
The second step is choosing the embroidery. Our package allows seven free colored threads. Afterwards, we give them free control on how the embroidery is done. They can have the patch fully embroidered or partially embroidered. After all, we put the custom in customers.
The next step is sizing. Because these are custom patches, they can be as big as big as cans or small as a wallet size photo. The patches can also be made in various shapes. We offer our clients the choice to have the patches shaped like circles, star or even stenciled out designs. The possibilities are endless.
The next step is choosing the backing. We have a wide range of patch backing to choose from. We have tape backing, which is a great choice if a person needs a quick change for their outfits; button loop backing, which allows patches to hang on either a button or a lanyard and of course iron on backing for iron on patches.
The next step is to choose whether the patches have borders. These are designed to keep the threads in line as well as show a detailed and clean look. The standard border is the marrow border, which gives the patch and simple, but classic look. The other option is the hot cut edge, which gives intricately detailed patches a sharper look.
We also offer additional patch options such as the use of metallic threads for those conversation starters and additional thread colors. We aim to supply our clients with varied options.
The best part of our service is that we offer free costing. Once our clients are sure of their patch specifications, they simply fill up a request form with the necessary details as well as patch design. Then we receive the form, review it and immediately send it back to them with the complete cost options.
This is done so that our clients can see the total cost of the design and whether or not they will opt for a different look or accept it. We want our clients to be truly satisfied with both the service we provide as well as the patches they will soon own.
We believe that having custom patches such as the popular iron on patches are the best and most subtle way of showing one’s achievements in certain endeavors, membership into a prestigious organization or merely declaring their affinity for a particular culture. We guarantee complete customer satisfaction as well as excellent and high quality workmanship. There is no patch too small or too big for the job. We welcome the challenge.
If you are designing any custom patches, so we help you by patches4less todesign your patches made are quite easy.
Every school has its own version of badge lanyards. While many college students find it uncool to wear IDs in class, it is important for everyone who’s going in and out of the school premises to wear an item that can possibly help identify outsiders. For many different reasons, wearing lanyards that hold IDs has become a strict policy implemented in many colleges and universities. Students, they say, bring the name of their school wherever they go. True enough, many students appreciate wearing their school lanyards more when they are outside the campus. This is rather evident on inter-school events such as sports leagues and academic competitions. Students tend to show their school pride more when there are battles against their rival schools. One of the items that students wear to support their schoolmates and show off their school pride is their school’s badge lanyards.
Through this simple item hanged around the neck, students and faculty could easily identify who the opponents are and who belongs to the team. Lanyards have been proven to be quite handy on events like this, especially for universities; they tend to have a large population, so it is hard to identify who belongs to the ‘cheering squad’ and who doesn’t. Wearing school lanyards could be very overwhelming, especially when the students come from a well-known school. Walking around streets and malls while wearing university lanyards is a surefire way of grabbing people’s attention.
Just imagine what students feel whenever they are being associated with a prestigious school; without a doubt, the feeling’s priceless. Apart from making ID laces an obvious sign of which school they came from, lanyards are also being used for campus security reasons. It is impossible for security personnel and for the school administration to recognize and memorize all their students’ faces. It would probably require a lot of time to get acquainted with all the students, especially in a large university population. Wearing badge lanyards as part of the school’s policy has become a very useful tool for recognizing students.
Many school administrators prefer that their students wear badge lanyards so
they can easily track the activities of students within and outside the school. If students wear lanyards, anyone around can easily identify whether a person is an intruder or not. Having obvious indicators of identification can help maintain the security of the faculty, staff, and students who go in and out of the school premises. Anyone who lacks this accessory can easily be seen and tracked. Safety is a critical part in every academic institution. This is why safety regulations should always be evaluated carefully. Consequently, administrators should plan different strategies on how they could maintain the safety and security of both students and the faculty.
Although the security benefits of a school lanyard are hardly recognized, it is incontestable that having a lanyard could help the faculty, administrators, security officers, and the students themselves to detect if there are trespassers inside the school’s property. Badge lanyards may seem to be an insignificant part of the school uniform. However, what students fail to recognize are the security benefits and identification advantages of having a lanyard.
This is most applicable to universities and schools without uniforms. If a student does not wear a uniform and an ID lanyard how else can they be easily recognized? Fortunately, many students now find ways to keep their IDs and lanyards with them. If one takes a stroll around a high school or college campus, it can be easily noticed that most students now use their lanyards to hold their room and car keys. This trend has gradually made wearing lanyards seem a little more important, as such accessories are no longer thought of mere ID holders.