Achieve Better SEO Results This Year
No other advantage could bring better results to an online business than good SEO. Good SEO means being able to connect to customers more quickly, and the shorter process of being found using relevant keywords, the better off for the business.
But what makes good SEO in 2019 and beyond? What makes Google, the kingmaker of the Internet, tick? Here are just some of the things to think about this year suggested by SEOExplode.com as you unroll new strategies to make your website more suitable for marketing online.
- Being relevant in your niche.
Relevancy is a big factor in getting ranked high in searches and while we cannot tell you exactly how Google does, we do have a good idea as to what factors come into play during the ranking process: the location of the person making the search, search history, Web habits, when the search is carried out, etc.
Location, geo-tagging are now playing a huge role in refining searches, so that people who are looking for business establishments and local businesses will not have to sift through irrelevant search results from other countries, or even other states.
Of course, there would still be universally top ranked results (such as carousel links and Wikipedia entries) but overall, local search marketing has actually gotten easier because Google is honing in on local search results more and more.
If you have a business that focuses on a particular city, town or state, now would be a great time to rethink how you are presenting content as you may be missing out on local searches that should have been finding your business but aren’t because your content has not been optimized for your target location.
- Content quality is number one
Content quality is more than just getting grammar right. Google’s Rankbrain machine learning system takes into consideration different signals to determine the usefulness and relevance of a website to a particular search.
In order to determine if your content is up to spec with what is considered useful content for people right now, take the following guide questions into consideration:
– Are you writing with a specific audience in mind and not the search engine itself?
– What makes your content stand out from your competition?
– Would you share your own content?
– What makes your content unique?
– What makes your content something that people would want to read or visit over and over again?
– How much time do you spend creating content?
– How much of your budget do you dedicate to creating good content?
Years ago, there was this huge belief that you don’t have to spend a lot for content, that all you needed to do was spin content and you will get results.
This bad habit came about because Google’s algorithms were focused on keywords and keyword volume and not relevancy and usefulness of the content to the actual users. So there was actually a time when people were complaining of poor quality content when they did searches on Google.
Now Google wants all of that to change. There’s no longer any reason or webmasters to spin bad content or fluff filled with keywords, because Google will automatically blast that type of content from search results.
Google’s message is clear – that if you want to profit from being seen on Google, you need to put the user experience first before anything else.
Then there’s the issue of snippets versus longer form content. Longer form content is just as it sounds – content with more bones and muscle than the usual content that barely tackles the subject at hand.
In order to get more meat into your articles, it might be helpful if you could add more words to it – around 2,000 words per article or blog post would be ideal. This might be a far cry from the usual 500 words that webmasters are used to, but the battle for better content is really reaching fever pitch nowadays.
- User experience
User experience can be measured in a variety of ways, but let’s focus on the user experience for mobile users. It’s been estimated that 80% of Google’s searches now come from mobile devices, and suffice to say, that’s enough proof to show that the Web is now moving away from PCs and Macs and into the tiny screens of mobile devices and tablet PCs.
Take a good look at your website when it is loaded from an iPhone or Android device and ask yourself: is it easy to use my website when loaded on a mobile device? If you are struggling with the navigation and you can’t read most of the content, then the answer is a big NO, it’s not ready for the mobile revolution.
You don’t really have a choice when your website isn’t mobile ready. Either you make the necessary upgrades to make it ready for mobile devices, or you have to put up with being ignored by Google’s algorithms. There has also been a big change in how Google ranks pages.
Google’s mobile first policy now shows the mobile versions of websites first no matter what machine is doing the query. This makes a lot of sense actually because mobile versions of websites load more quickly and if there is a desktop version, the user can just switch to the “web” or desktop version of the website to get the bells and whistles.
Half a decade ago, people were smirking that they had to adjust their websites so they would be more mobile-friendly. Everyone was still preoccupied with keywords (and keyword stuffing) that they didn’t realize that the technology has moved on, but their technology has been left behind.
If you were one of these marketers, it’s essential that you change your mindset and focused on how people would actually perceive your website, rather than just making changes on your website to please Google’s search engine. Because if your website is truly useful and people are visiting it constantly, the search engine giant will notice it almost immediately and rank it higher.